Job Description

ABOUT US

Wags & Walks is a 501c3 nonprofit dog rescue in Los Angeles, Nashville and New York that’s rescued over 15,000 dogs since 2011. We are a community of dog lovers working to promote shelter dogs as the best dogs in the world through advocacy of our unique family-friendly foster and adoption programs.

Marketing Lead

Full-Time · Salaried · Reports to Head of Marketing

Duties & Responsibilities

The Marketing Lead supports the day-to-day execution and long-term strategy of Wags & Walks’ marketing efforts, overseeing a team of two full-time coordinators and working cross-functionally to elevate storytelling, drive engagement, and expand the organization’s reach. This is a mission-driven role based in Los Angeles, CA, that is ideal for a creative leader who is passionate about animal rescue and building community through digital storytelling.

Strategy, Content, and Storytelling (~20%)

• Lead or contribute to ideation for campaigns and initiatives that build awareness, drive adoptions, and support fundraising.
• Develop and maintain both weekly content schedules (Instagram, TikTok, Mailchimp) and the yearly content calendar, ensuring alignment with campaigns and storytelling goals.
• Research and track social media trends, content formats, and platform updates to keep content fresh and relevant.
• Analyze performance data weekly, pulling insights to improve strategy and guide creative direction.
• Support the continued growth of Wags & Walks’ storytelling presence across platforms.
• Strengthen community engagement by fostering authentic connection, encouraging repeat interaction, and building loyalty with social media followers.

Content Creation & Execution (~20%)

• Create or support high-priority content for campaigns, fundraising, events, and harder-to-place dogs, using storytelling to maximize impact.
• Step in to write captions, build Reels/TikToks, or shape visuals as needed to meet deadlines or elevate storytelling.
• Ensure all content meets brand standards and reflects the tone, mission, and visual identity of Wags & Walks.
• Write and edit on-brand copy for social posts, captions, marketing collateral, and website updates—ensuring all campaign-related content is current, relevant, and aligned with brand voice.
• Assist in creating marketing materials (event flyers, social graphics, etc.) using Canva and Adobe Creative Suite as needed.
• Oversee and support the creation and publishing of content across Instagram, Facebook, and TikTok, ensuring consistency in voice, quality, and posting cadence.

Team Leadership & Workflow Management (~20%)

• Manage and mentor two full-time Marketing Coordinators, ensuring deadlines, deliverables, and content quality are met.
• Provide regular feedback and direction, helping team members grow their skills and confidence.
• Keep team priorities aligned and adjust plans as needed when timelines shift.
• Identify opportunities to delegate to volunteers and collaborate with the volunteer team to alleviate workload, especially for content collection, including encouraging and organizing foster-generated photos, videos, and bios.

Growth, Partnerships & Audience Development (~25%)

• Collaborate with internal teams (e.g., Adoptions, Foster, Development) to support the growth of key initiatives and campaigns, with an emphasis on reaching new and diverse audiences in Southern California.
• Propose and support new marketing programs that drive visibility, deepen engagement, and expand the Wags & Walks community (e.g., Doggie’s Day Out, Pup Club).
• Collaborate with the Head of Marketing and Directors on brand partnerships, PR initiatives, and influencer engagement, ensuring all social deliverables are executed on time and to a high standard.
• Proactively monitor engagement from verified users, influencers, and celebrity/brand accounts—flagging VIP tour opportunities or long-term partnership potential.
• Liaise with influencers and brand ambassadors to engage them as volunteers, content collaborators, or campaign participants.
• Oversee and support proactive outreach via Instagram DMs to secure brand partnerships, in-kind donations, and promotional collaborations—especially during high-priority fundraising moments like the Gala and Online Auction.

Meetings & Communication (~10%)

• Come prepared to weekly marketing meetings with updates, roadblocks, insights, and team needs.
• Maintain ongoing, clear communication with the Head of Marketing, sharing performance trends, team dynamics, and challenges requiring support.
• Offer feedback and ideas to improve collaboration and internal workflows.

Key Qualities

• Creative and strategic thinker with a passion for mission-driven storytelling
• Strong leadership and organizational skills, able to manage priorities and guide a team
• Confident in enforcing brand standards and delivering high-quality, on-brand content
• Proactive and self-motivated, able to take initiative and solve problems independently
• Skilled communicator who can collaborate cross-functionally and support team dynamics
• Flexible and adaptable in a fast-paced, ever-changing environment
• Enthusiastic about animal rescue and the broader Wags & Walks mission

Qualifications

• 3–5+ years of experience in marketing, communications, or a related field, preferably in the nonprofit or mission-driven sector
• Proven experience creating and managing social media content across Instagram, TikTok, and Facebook
• Strong understanding of brand storytelling, visual content strategy, and copywriting
• Experience with tools such as Canva, Adobe Creative Suite, Mailchimp, and basic CMS platforms (e.g., Squarespace)
• Comfortable using or learning project management tools (e.g., Monday.com, Airtable, Google Drive)
• Familiarity with analyzing social media and email analytics to inform content strategy
• Experience managing or mentoring junior staff or freelancers is highly preferred
• Knowledge of influencer marketing, PR engagement, and digital partnerships is a plus

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